StyleSwipe
Press Room

StyleSwipe was built to solve a uniquely South African problem: great local fashion spread across dozens of stores with no easy way to discover what matches your personal taste. We built a Tinder-style swipe interface that learns your style preferences over time, powered by Claude AI from Anthropic.

Users upload photos of their existing wardrobe — our AI analyses each piece for style, colour, and occasion. They then swipe through curated product feeds from Superbalist, Woolworths, Mr Price, Cotton On, and Trenery. The more they swipe, the smarter the recommendations become.

StyleSwipe is free to use. We earn revenue through affiliate partnerships with SA retailers, meaning we only succeed when our users find something they love.